Stage 3 Fitness – Integrated SaaS Gym Management Platform

tage 3 Fitness began as a single premium gym in Rawalpindi in 2018, quickly expanding to three locations by 2024 due to growing demand for high-quality fitness facilities in the twin cities. However, legacy tools—Excel sheets for memberships, standalone biometric devices, manual payroll, and a basic static website—created bottlenecks: high administrative workload, frequent data errors, member complaints about slow service, and missed revenue from online opportunities.

In Q4 2024, the owner identified digital transformation as critical for competing with larger chains and preparing for 5+ new branches planned in Punjab. After evaluating local and international providers, Stage 3 Fitness selected BG Digit (a Rawalpindi/Islamabad-based firm known for custom SaaS solutions) for its proximity, agile approach, and proven track record in enterprise software. The project officially started in January 2025 with detailed requirements gathering.

Stage 3 Fitness – Integrated SaaS Gym Management Platform

BG Digit's team followed a structured agile methodology:

• Discovery & Planning (Jan-Feb 2025): Conducted on-site workshops at Stage 3 Fitness locations, mapped existing processes, identified pain points, and finalized feature backlog.
• Design & Prototyping (Mar-Apr 2025): Created branded UI/UX wireframes and prototypes in Figma, emphasizing intuitive dashboards for gym managers, trainers, and members.
• Development Phase (May-Sep 2025):
  • Backend: Node.js + MongoDB for scalability and real-time features.
  • Frontend: React.js web app + React Native mobile apps.
  • Integrations: Biometric SDKs (ZKTeco/Suprema compatible), payment gateways (JazzCash, EasyPaisa), SMS/email APIs.
  • Key Modules: Customized CRM (lead nurturing, retention analytics), HRM (scheduling, payroll compliance), Biometric Attendance (real-time sync + AI fraud detection), and a branded website with class booking, blog, and online store.
  • Security: Zero-trust principles, encryption, role-based access, and regular penetration testing.
• Testing & Beta (Oct 2025): Internal QA, security audit, and live beta testing at one Stage 3 branch with 500+ members.
• Deployment & Training (Nov 2025): Full rollout on November 2, 2025, with hands-on training sessions and ongoing support.

The solution was delivered as a SaaS product hosted on AWS, with automatic updates, 99.9% uptime SLA, and flexible scaling.

Stage 3 Fitness – Integrated SaaS Gym Management Platform

Since launch on November 2, 2025:

• Operational Efficiency: Administrative tasks reduced by 48%, freeing staff to focus on member engagement and training.
• Membership Growth: CRM automation and targeted campaigns increased new sign-ups by 32% and reduced churn from 28% to 14% within the first quarter.
• Revenue Uplift: Online bookings and e-commerce (supplements/merch) added 18% to non-membership revenue; overall monthly revenue per location rose by 25-35%.
• Attendance Accuracy: Biometric integration eliminated buddy punching and manual errors, improving payroll accuracy by 95% and providing reliable usage analytics for class planning.
• Member Experience: Mobile app check-ins and personalized notifications boosted satisfaction scores (NPS from 62 to 84).
• Scalability: The system supported seamless addition of a fourth branch in early 2026 without downtime or major reconfiguration.
• Cost Savings: Eliminated third-party tool subscriptions, reduced paperwork costs, and lowered HR errors, delivering estimated annual savings of PKR 1.2–1.5 million per location.

The platform has become a cornerstone of Stage 3 Fitness's operations, enabling data-driven decisions and positioning the brand as a tech-forward leader in Pakistan's fitness scene.

Stage 3 Fitness – Integrated SaaS Gym Management Platform

Stage 3 Fitness, a prominent gym chain operating in Rawalpindi and Islamabad, approached BG Digit Technology in late 2024 seeking a modern, all-in-one digital solution to overcome operational inefficiencies and support rapid expansion. The client required a scalable SaaS platform that unified member management, staff operations, secure attendance tracking, and an engaging online presence into a single cloud-based ecosystem.

BG Digit delivered "BG FitCore Pro" a white-labeled SaaS product tailored to the client's branding and specific needs. Built on robust cloud infrastructure, the system leverages AI for predictive analytics, biometric hardware integration for fraud-proof check-ins, automated workflows for CRM and HRM, and a fully responsive website with e-commerce capabilities. The platform supports multi-location management, real-time dashboards, mobile apps for members and staff, and compliance with local data protection standards. Subscription-based pricing allows Stage 3 Fitness to scale across new branches without proportional IT costs.